• Title of article

    An important aspect of the new orientation on customer relationship marketing is the use of customer transaction databases for the cross-selling of new services and products. In this study, we propose a mixed data factor analyzer that combines information

  • Author/Authors

    Dominique Rouziès، نويسنده , , Michael Segalla، نويسنده , , Barton A. Weitz، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    19
  • From page
    67
  • To page
    85
  • Keywords
    Staffing decisions , Cultural values , Managerial values , Sales force management , International human resource management
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124519

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124519