Title of article :
Consumer attitude toward brand extensions: an integrative model and research propositions
Author/Authors :
Sandor Czellar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Keywords :
Brand extensions , Brand associations , Consumer attitudes , Brand affect , Cognitive psychology
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
