Title of article
Comparing complete and partial classification for identifying customers at risk
Author/Authors
Josée M. M. Bloemer، نويسنده , , Tom Brijs، نويسنده , , Koen Vanhoof، نويسنده , , Gilbert Swinnen، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
15
From page
117
To page
131
Keywords
Customers at risk , Customer retention , Data mining
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124522
Link To Document