مرکز منطقه ای اطلاع رساني علوم و فناوري - Comparing complete and partial classification for identifying customers at risk

Title of article :

Comparing complete and partial classification for identifying customers at risk

Author/Authors :

Josée M. M. Bloemer، نويسنده , , Tom Brijs، نويسنده , , Koen Vanhoof، نويسنده , , Gilbert Swinnen، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

117

To page :

131

Keywords :

Customers at risk , Customer retention , Data mining

Journal title :

International Journal of Research in Marketing

Serial Year :

2003

Journal title :

International Journal of Research in Marketing

Record number :

124522

Link To Document :