• Title of article

    The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

  • Author/Authors

    Miguel Hern?ndez-Espallardo، نويسنده , , Narciso Arcas-Lario، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    20
  • From page
    133
  • To page
    152
  • Keywords
    Business-to-business partnerships , Coordination mechanisms , Market orientation , Agricultural marketing cooperatives
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124523

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124523