Title of article :
Recovering and profiling the true segmentation structure in markets: an empirical investigation
Author/Authors :
Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Keywords :
Choice models , Finite mixture models , market segmentation , Scanner data
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
