Extant literature on channel management highlights the important link between the interdependence of channel members and distributor attitudes. The study reported here expands the scope of this research stream in two ways. First, expanding the national sc

Carol W. DeMoranville، نويسنده , , Carol C. Bienstock، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

15

217

231

contrast , Question order effects , Service Quality , assimilation , SERVQUAL

International Journal of Research in Marketing

2003

International Journal of Research in Marketing

124527