Service quality measurement plays an important role in assessing service performance, diagnosing service problems, managing service delivery, and determining employee and corporate rewards. This study examined question order effects on service quality mea

Willem Verbeke، نويسنده , , Richard P. Bagozzi، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

26

233

258

embarrassment , Self-conscious emotions , Sales call anxiety , Personal selling

International Journal of Research in Marketing

2003

International Journal of Research in Marketing

124528