Title of article
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
Author/Authors
Laurette Dubé، نويسنده , , Marie-Cécile Cervellon، نويسنده , , Han Jingyuan، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
14
From page
259
To page
272
Keywords
Utilitarian/hedonism , Affect/cognition , Confirmatory Factor Analyses , Attitude bases
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124529
Link To Document