• Title of article

    The authors argue that reducing consumer attitudes to their underlying affective and cognitive bases entails a loss of valuable information. They propose that consumer attitudes be best represented by a hierarchical structure that preserves, at the first

  • Author/Authors

    Katia Campo، نويسنده , , Els Gijsbrechts، نويسنده , , Patricia Nisol، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    14
  • From page
    273
  • To page
    286
  • Keywords
    Stockouts , Quantity reduction , Asymmetric switching , Dynamic effects , Scanner panel analysis
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124530

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124530