The authors argue that reducing consumer attitudes to their underlying affective and cognitive bases entails a loss of valuable information. They propose that consumer attitudes be best represented by a hierarchical structure that preserves, at the first

Katia Campo، نويسنده , , Els Gijsbrechts، نويسنده , , Patricia Nisol، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

14

273

286

Stockouts , Quantity reduction , Asymmetric switching , Dynamic effects , Scanner panel analysis

International Journal of Research in Marketing

2003

International Journal of Research in Marketing

124530