Title of article
Assessing generalizability of scales used in cross-national research
Author/Authors
Subhash Sharma، نويسنده , , Danny Weathers، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
9
From page
287
To page
295
Keywords
Generalizability theory , Cross-national research , Measurement equivalency , Confirmatory factor analysis , Scale development
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124531
Link To Document