Title of article :
Assessing generalizability of scales used in cross-national research
Author/Authors :
Subhash Sharma، نويسنده , , Danny Weathers، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Keywords :
Generalizability theory , Cross-national research , Measurement equivalency , Confirmatory factor analysis , Scale development
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
