Title of article
Building strong brands in Asia: selecting the visual components of image to maximize brand strength
Author/Authors
Pamela W. Henderson، نويسنده , , Joseph A. Cote، نويسنده , , Siew Meng Leong، نويسنده , , Bernd Schmitt، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
17
From page
297
To page
313
Keywords
design , Brand image , logos , Asia , Corporate image
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124532
Link To Document