مرکز منطقه ای اطلاع رساني علوم و فناوري - Retention of latent segments in regression-based marketing models

Title of article :

Retention of latent segments in regression-based marketing models

Author/Authors :

Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

315

To page :

321

Keywords :

Finite mixture , segmentation , Information criteria

Journal title :

International Journal of Research in Marketing

Serial Year :

2003

Journal title :

International Journal of Research in Marketing

Record number :

124533

Link To Document :