Title of article
Retention of latent segments in regression-based marketing models
Author/Authors
Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
7
From page
315
To page
321
Keywords
Finite mixture , segmentation , Information criteria
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124533
Link To Document