Title of article
Brand name suggestiveness: a Chinese language perspective
Author/Authors
Pamela W. Henderson، نويسنده , , Joseph A. Cote، نويسنده , , Siew Meng Leong، نويسنده , , Bernd Schmitt، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
13
From page
323
To page
335
Keywords
Suggestiveness , Chinese language , Attitude and recall effects
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124534
Link To Document