Title of article
The impact of market orientation on product innovativeness and business performance
Author/Authors
Izabela Leskiewicz Sandvik، نويسنده , , K?re Sandvik، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
22
From page
355
To page
376
Keywords
Market Orientation , Product innovativeness , Business performance , Hotel industry
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124536
Link To Document