Title of article :
The impact of market orientation on product innovativeness and business performance
Author/Authors :
Izabela Leskiewicz Sandvik، نويسنده , , K?re Sandvik، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Keywords :
Market Orientation , Product innovativeness , Business performance , Hotel industry
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
