مرکز منطقه ای اطلاع رساني علوم و فناوري - The influence of business strategy on new product activity: The role of market orientation

Title of article :

The influence of business strategy on new product activity: The role of market orientation

Author/Authors :

Ruud T. Frambach، نويسنده , , Jaideep Prabhu، نويسنده , , Theo M. M. Verhallen، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2003

Pages :

From page :

377

To page :

397

Keywords :

Strategy , Market orientation , innovation , New product activity

Journal title :

International Journal of Research in Marketing

Serial Year :

2003

Journal title :

International Journal of Research in Marketing

Record number :

124537

Link To Document :