• Title of article

    Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey

  • Author/Authors

    Rohit Deshpandé، نويسنده , , John U. Farley، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    20
  • From page
    3
  • To page
    22
  • Keywords
    Organizational culture and climate , international management , Innovativeness , Market orientation , Firm performance , Business-tobusiness markets
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2004
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124538

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124538