Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey

Rohit Deshpandé، نويسنده , , John U. Farley، نويسنده ,

ماهنامه با شماره پیاپی سال 2004

20

3

22

Organizational culture and climate , international management , Innovativeness , Market orientation , Firm performance , Business-tobusiness markets

International Journal of Research in Marketing

2004

International Journal of Research in Marketing

124538