• Title of article

    The complementary effect of trade shows on personal selling

  • Author/Authors

    TIMOTHY A. SMITH، نويسنده , , Srinath Gopalakrishna، نويسنده , , Paul S. Smith، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    16
  • From page
    61
  • To page
    76
  • Keywords
    Business-to-business marketing , Personal selling , Integrated marketing communications , Trade shows
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2004
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124541

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124541