• Title of article

    Japanese investorsʹ choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays

  • Author/Authors

    Shih-Fen S. Chen، نويسنده , , Ming Zeng، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    14
  • From page
    123
  • To page
    136
  • Keywords
    International acquisitions , Reputation barriers , Japanese investments
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2004
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124544