Title of article
Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
Author/Authors
Dennis Fok، نويسنده , , Philip Hans Franses، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
19
From page
159
To page
177
Keywords
Competitive structure , New brand entry , Structural breaks , Attraction model
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124546
Link To Document