• Title of article

    Corporate social responsibility and consumersʹ attributions and brand evaluations in a product–harm crisis

  • Author/Authors

    Jill Klein، نويسنده , , Niraj Dawar، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    15
  • From page
    203
  • To page
    217
  • Keywords
    corporate social responsibility , Product–harm crises , Attributions , Brand evaluations
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2004
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124548

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124548