Title of article :
Corporate social responsibility and consumersʹ attributions and brand evaluations in a product–harm crisis
Author/Authors :
Jill Klein، نويسنده , , Niraj Dawar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
corporate social responsibility , Product–harm crises , Attributions , Brand evaluations
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
