• Title of article

    Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

  • Author/Authors

    Kyriakos Kyriakopoulos، نويسنده , , Christine Moorman، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    22
  • From page
    219
  • To page
    240
  • Keywords
    marketing strategy , Market orientation , Complementarities , new products
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2004
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124549

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124549