Title of article :
A social influence model of consumer participation in network- and small-group-based virtual communities
Author/Authors :
Utpal M. Dholakia، نويسنده , , Richard P. Bagozzi، نويسنده , , Lisa Klein Pearo، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
Virtual Communities , Consumer behavior , Electronic commerce , We-intentions , Internet marketing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
