Title of article
A social influence model of consumer participation in network- and small-group-based virtual communities
Author/Authors
Utpal M. Dholakia، نويسنده , , Richard P. Bagozzi، نويسنده , , Lisa Klein Pearo، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
23
From page
241
To page
263
Keywords
Virtual Communities , Consumer behavior , Electronic commerce , We-intentions , Internet marketing
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124550
Link To Document