Title of article
Relative explanatory power of agency theory and transaction cost analysis in German salesforces
Author/Authors
Manfred Krafft، نويسنده , , S?nke Albers، نويسنده , , Rajiv Lal، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
19
From page
265
To page
283
Keywords
agency theory , Transaction Cost Analysis , Salesforce compensation plans , Direct vs. reps , Germany
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124551
Link To Document