Title of article
Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models
Author/Authors
Thomas Otter، نويسنده , , Regina Tüchler، نويسنده , , Sylvia Frühwirth-Schnatter، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
13
From page
285
To page
297
Keywords
conjoint analysis , Consumer heterogeneity , Bayesian mixture models
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124552
Link To Document