Title of article :
Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models
Author/Authors :
Thomas Otter، نويسنده , , Regina Tüchler، نويسنده , , Sylvia Frühwirth-Schnatter، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Pages :
13
From page :
285
To page :
297
Keywords :
conjoint analysis , Consumer heterogeneity , Bayesian mixture models
Journal title :
International Journal of Research in Marketing
Serial Year :
2004
Journal title :
International Journal of Research in Marketing
Record number :
124552
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124552
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