مرکز منطقه ای اطلاع رساني علوم و فناوري - A cross-validity comparison of rating-based and choice-based conjoint analysis models

Title of article :

A cross-validity comparison of rating-based and choice-based conjoint analysis models

Author/Authors :

William L. Moore، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

299

To page :

312

Keywords :

Rating-based conjoint analysis , Hierarchical Bayes , Choice-based conjoint analysis

Journal title :

International Journal of Research in Marketing

Serial Year :

2004

Journal title :

International Journal of Research in Marketing

Record number :

124553

Link To Document :