• Title of article

    Introduction to the special issue on global marketing

  • Author/Authors

    Marnik G. Dekimpe، نويسنده , , Donald R. Lehmann، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2004
  • Pages
    2
  • From page
    321
  • To page
    322
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2004
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124555