Title of article :
Marketing program standardization: A cross-country exploration
Author/Authors :
Ay?egül ?zsomer، نويسنده , , Bernard L. Simonin، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
Marketing standardization , Centralization , Subsidiary performance
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
