Title of article
Marketing program standardization: A cross-country exploration
Author/Authors
Ay?egül ?zsomer، نويسنده , , Bernard L. Simonin، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
23
From page
397
To page
419
Keywords
Marketing standardization , Centralization , Subsidiary performance
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124560
Link To Document