Title of article
Understanding and managing international growth of new products
Author/Authors
Stefan Stremersch، نويسنده , , Gerard J. Tellis، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
18
From page
421
To page
438
Keywords
International diffusion , New product growth , International marketing
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124561
Link To Document