مرکز منطقه ای اطلاع رساني علوم و فناوري - The C-OAR-SE procedure for scale development in marketing: a comment

Title of article :

The C-OAR-SE procedure for scale development in marketing: a comment

Author/Authors :

Adamantios Diamantopoulos، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

Measure development , scales , Indexes , validity , Reliability

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124562

Link To Document :