مرکز منطقه ای اطلاع رساني علوم و فناوري - How fine is C-OAR-SE? A generalizability theory perspective on Rossiterʹs procedure

Title of article :

How fine is C-OAR-SE? A generalizability theory perspective on Rossiterʹs procedure

Author/Authors :

Adam Finn، نويسنده , , Ujwal Kayande، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

scale development , validity , Reliability , Generalizability theory

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124563

Link To Document :