• Title of article

    How fine is C-OAR-SE? A generalizability theory perspective on Rossiterʹs procedure

  • Author/Authors

    Adam Finn، نويسنده , , Ujwal Kayande، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    11
  • From page
    11
  • To page
    21
  • Keywords
    scale development , validity , Reliability , Generalizability theory
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124563

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124563