• Title of article

    More choice is better: Effects of assortment size and composition on assortment evaluation

  • Author/Authors

    Harmen Oppewal، نويسنده , , Kitty Koelemeijer، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    16
  • From page
    45
  • To page
    60
  • Keywords
    Consumer purchase behavior , Store image , Assortment perception , Retailing , Store assortments
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124566

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124566