Title of article :
Strategic segmentation using outlet malls
Author/Authors :
Anne T. Coughlan، نويسنده , , David A. Soberman، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Pages :
26
From page :
61
To page :
86
Keywords :
Consumer heterogeneity , Channel strategy , Price discrimination , Dual distribution
Journal title :
International Journal of Research in Marketing
Serial Year :
2005
Journal title :
International Journal of Research in Marketing
Record number :
124567
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124567
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