• Title of article

    Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods

  • Author/Authors

    Leonard J. Paas، نويسنده , , Ivo W. Molenaar، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    14
  • From page
    87
  • To page
    100
  • Keywords
    Cross-sell , Lead generation , Latent class analysis , Mokken scale analysis , Acquisition pattern analysis
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124568

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124568