Title of article :
Turning adversity into advantage: Does proactive marketing during a recession pay off?
Author/Authors :
Raji Srinivasan، نويسنده , , Arvind Rangaswamy، نويسنده , , Gary L. Lilien، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Pages :
17
From page :
109
To page :
125
Keywords :
Structural equation model , Proactive marketing , Marketing Strategy , Recession
Journal title :
International Journal of Research in Marketing
Serial Year :
2005
Journal title :
International Journal of Research in Marketing
Record number :
124569
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124569
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