Title of article
Country-of-origin effects in consumer processing of advertising claims
Author/Authors
Peeter W.J. Verlegh، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده , , Matthew T.G. Meulenberg، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
13
From page
127
To page
139
Keywords
International marketing , country of origin , Source credibility , Attitude change
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124570
Link To Document