Title of article :
The impact of channel function performance on buyer–seller relationships in marketing channels
Author/Authors :
Gerrit H. van Bruggen، نويسنده , , Manish Kacker، نويسنده , , Chantal Nieuwlaat، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Relationship marketing , Channel services , Channel functions , Channel management , Buyer–seller relationships
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
