• Title of article

    Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

  • Author/Authors

    Hosun Rhim، نويسنده , , Lee G. Cooper، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    24
  • From page
    159
  • To page
    182
  • Keywords
    New product research , Price competition , Product positioning , Nash equilibrium , Defensive marketing strategy
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124572

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124572