Title of article :
Drivers of upward and downward migration: An empirical investigation among theatregoers
Author/Authors :
Paul Valentin Ngobo، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Nested logit , Customer migration , Service experience , Sample selection bias , Performing arts organisations
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
