مرکز منطقه ای اطلاع رساني علوم و فناوري - Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?

Title of article :

Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?

Author/Authors :

Daniel Klapper، نويسنده , , Christine Ebling، نويسنده , , Jarg Temme، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

239

To page :

254

Keywords :

heterogeneity , Loss aversion , Reference price

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124576

Link To Document :