مرکز منطقه ای اطلاع رساني علوم و فناوري - Incentive-based compensation to advertising agencies: A principal

Title of article :

Incentive-based compensation to advertising agencies: A principal–agent approach

Author/Authors :

Hao Zhao، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

255

To page :

275

Keywords :

Compensation methods , Principal–agent theory , Advertising agency

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124577

Link To Document :