مرکز منطقه ای اطلاع رساني علوم و فناوري - Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value

Title of article :

Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value

Author/Authors :

Shu-pei Tsai، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

277

To page :

291

Keywords :

Emotional/affective marketing , Brand purchase value , Repurchase intention , Socio-cultural symbolism , Economic utilitarianism

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124578

Link To Document :