Title of article :
Forecasting cross-population innovation diffusion: A Bayesian approach
Author/Authors :
Yvonne M. van Everdingen، نويسنده , , Wouter B. Aghina، نويسنده , , Dennis Fok، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Cross-population diffusion , forecasting , Bayesian estimation , International marketing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing