Title of article
Measuring and modeling the (limited) reliability of free choice attitude questions
Author/Authors
Cam Rungie، نويسنده , , Gilles Laurent، نويسنده , , Francesca DallʹOlmo Riley، نويسنده , , Donald G. Morrison، نويسنده , , Tirthankar Roy، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
10
From page
309
To page
318
Keywords
Attitude questions , Repeat rate , beta distribution , Response reliability
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124580
Link To Document