مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring and modeling the (limited) reliability of free choice attitude questions

Title of article :

Measuring and modeling the (limited) reliability of free choice attitude questions

Author/Authors :

Cam Rungie، نويسنده , , Gilles Laurent، نويسنده , , Francesca DallʹOlmo Riley، نويسنده , , Donald G. Morrison، نويسنده , , Tirthankar Roy، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

309

To page :

318

Keywords :

Attitude questions , Repeat rate , beta distribution , Response reliability

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124580

Link To Document :