Title of article
An experimental investigation of scanner data preparation strategies for consumer choice models
Author/Authors
Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
13
From page
319
To page
331
Keywords
Consumer choice , Promotion , price , Scanner data preparation
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124581
Link To Document