Title of article
Advance-selling as a competitive marketing tool
Author/Authors
Steven M. Shugan، نويسنده , , Jinhong Xie، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
23
From page
351
To page
373
Keywords
Top management team , Functional diversity , Strategic orientation , Environmental turbulence , Inter-functional coordination
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124583
Link To Document