Title of article
The role of seeding in multi-market entry
Author/Authors
Barak Libai، نويسنده , , Eitan Muller، نويسنده , , Renana Peres، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
19
From page
375
To page
393
Keywords
Multi-market entry , diffusion , Advertising , Complex systems , International Marketing
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124584
Link To Document