Title of article :
The role of seeding in multi-market entry
Author/Authors :
Barak Libai، نويسنده , , Eitan Muller، نويسنده , , Renana Peres، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Pages :
19
From page :
375
To page :
393
Keywords :
Multi-market entry , diffusion , Advertising , Complex systems , International Marketing
Journal title :
International Journal of Research in Marketing
Serial Year :
2005
Journal title :
International Journal of Research in Marketing
Record number :
124584
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124584
بازگشت