مرکز منطقه ای اطلاع رساني علوم و فناوري - Competitive reaction- and feedback effects based on VARX models of pooled store data

Title of article :

Competitive reaction- and feedback effects based on VARX models of pooled store data

Author/Authors :

Csilla Horv?th، نويسنده , , Peter S.H. Leeflang، نويسنده , , Jaap E. Wieringa، نويسنده , , Dick R. Wittink، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

415

To page :

426

Keywords :

Pooled data , Cumulative promotion effects , Decomposition of reaction functions , VARX modelling

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124586

Link To Document :