Title of article
Competitive reaction- and feedback effects based on VARX models of pooled store data
Author/Authors
Csilla Horv?th، نويسنده , , Peter S.H. Leeflang، نويسنده , , Jaap E. Wieringa، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
12
From page
415
To page
426
Keywords
Pooled data , Cumulative promotion effects , Decomposition of reaction functions , VARX modelling
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124586
Link To Document