Title of article :
Consumer heterogeneity in the longer-term effects of price promotions
Author/Authors :
Jooseop Lim، نويسنده , , Imran S. Currim، نويسنده , , Rick L. Andrews، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Pages :
17
From page :
441
To page :
457
Keywords :
segmentation , Time-series models , Price promotions
Journal title :
International Journal of Research in Marketing
Serial Year :
2005
Journal title :
International Journal of Research in Marketing
Record number :
124588
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124588
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