Title of article
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
12
From page
1
To page
12
Keywords
Competitive intensity , Market uncertainty , Positional advantage , New product performance , Innovation speed , Market potential
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124591
Link To Document