• Title of article

    Antecedents and purchase consequences of customer participation in small group brand communities

  • Author/Authors

    Richard P. Bagozzi، نويسنده , , Utpal M. Dholakia، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    17
  • From page
    45
  • To page
    61
  • Keywords
    Brand communities , Consumer behavior , Social influence , We-intentions
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124594

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124594